$0.00

No products in the cart.

BlogSelf Help & ImprovementThe Power of a Positive No: How to Say No & Still...

The Power of a Positive No: How to Say No & Still Get to Yes by William Ury

The Power of a Positive No


Ury begins his book by highlighting the importance of saying “no” in a positive and constructive manner. He argues that many people struggle with saying “no” because they fear the negative consequences it may have on their relationships or reputation. However, Ury asserts that a well-articulated “no” can actually strengthen relationships and create a foundation of trust and respect.One of the key concepts Ury introduces in his book is the idea of a “positive no.” He explains that a positive no is not simply a rejection or refusal, but rather a clear and assertive expression of one’s needs, values, and boundaries.


Ury emphasizes that a positive no is not about being aggressive or confrontational, but rather about finding a win-win solution that satisfies both parties involved. To help readers develop their skills in delivering a positive no, Ury provides a step-by-step framework that he calls the “Yes/No/Yes” strategy. This strategy involves first acknowledging the importance of the request or proposal, then expressing one’s concerns or limitations, and finally offering an alternative or compromise that meets both parties’ needs. By following this framework, Ury believes that individuals can effectively communicate their “no” while still maintaining a positive and collaborative atmosphere.


Throughout the book, Ury shares numerous real-life examples and case studies to illustrate the power of a positive no. He recounts stories of individuals who successfully used the strategies outlined in the book to navigate difficult negotiations, resolve conflicts, and build stronger relationships. These anecdotes not only make the concepts more relatable and applicable to readers’ own lives, but also serve as a source of inspiration and motivation. 

In addition to practical strategies, Ury also explores the psychological and emotional aspects of saying “no.” He delves into the underlying fears and insecurities that often prevent individuals from asserting themselves and provides guidance on how to overcome these obstacles. Ury emphasizes the importance of self-awareness and self-confidence in delivering a positive no, and offers exercises and reflection questions to help readers develop these qualities.


Overall, Ury’s book, The Power of a Positive No, is a valuable resource for anyone who wants to improve their communication and negotiation skills. Whether in personal or professional relationships, the ability to say “no” effectively is crucial for setting boundaries, asserting one’s needs, and maintaining healthy connections. With its practical strategies, insightful anecdotes, and thought-provoking reflections, this book is a must-read for anyone seeking to navigate difficult conversations with confidence and grace.

In addition to the practical strategies and real-life examples, Ury also delves into the psychological and emotional aspects of saying “no” in a positive way. He explores the fears and anxieties that often accompany the act of refusing or setting boundaries, and offers insights on how to overcome these obstacles.


One key aspect that Ury emphasizes is the importance of empathy and understanding when delivering a positive no. He explains that by taking the time to truly listen and understand the concerns and needs of the other person, we can find common ground and work towards a mutually beneficial solution. This approach not only strengthens relationships but also fosters a sense of trust and respect.

Furthermore, Ury highlights the long-term benefits of mastering the art of saying “no” in a positive way. He argues that by being able to assert our needs and boundaries effectively, we can create a healthier and more balanced life. This includes the ability to prioritize our own well-being, make informed decisions, and avoid unnecessary stress and overwhelm.


Throughout the book, Ury provides practical exercises and reflection questions to help readers apply the concepts and strategies to their own lives. He encourages readers to practice assertiveness, develop effective communication skills, and cultivate a mindset of abundance and collaboration. In conclusion, “The Power of a Positive No” is a comprehensive guide that empowers readers to assert themselves confidently and respectfully.

By embracing the concept of a positive no, readers can navigate challenging situations with grace and integrity, ultimately leading to personal and professional success. Whether in business negotiations, interpersonal relationships, or personal development, the principles and techniques outlined in this book can be applied to various contexts, making it a valuable resource for anyone seeking to improve their communication skills and enhance their overall well-being.

Key Takeaways

The Power of a Positive No: How to Say No & Still Get to Yes
The Power of a Positive No: How to Say No & Still Get to Yes by William Ury 2

1. Saying “no” is essential for maintaining healthy boundaries and relationships. It is not inherently negative and can lead to positive outcomes when done constructively.

2. The positive no framework consists of three steps: Yes! No. Yes? It involves connecting with one’s own needs and values, delivering the refusal or boundary-setting, and inviting further dialogue and negotiation.

3. Preparation is key to delivering a positive no effectively. Understanding one’s own needs, anticipating objections, and considering alternative solutions can enhance the outcome of the conversation.

4. Transforming conflicts into opportunities for collaboration and understanding is possible through the power of a positive no. By approaching disagreements with empathy and seeking mutual interests, it is possible to find win-win solutions.

5. The book provides practical strategies and techniques for handling difficult people, managing objections, and navigating challenging conversations. These tools empower readers to assert themselves confidently and effectively.

6. One important aspect of saying “no” is understanding the difference between being assertive and being aggressive. Assertiveness involves expressing one’s needs and boundaries in a respectful and confident manner, while aggression involves imposing one’s will on others without regard for their feelings or needs.

7. When saying “no,” it is important to be clear and direct in your communication. Avoid using vague or ambiguous language that could be misinterpreted. Instead, clearly state your refusal or boundary in a way that leaves no room for misunderstanding.

8. It is also important to remember that saying “no” does not mean you have to provide a detailed explanation or justification for your decision. While it can be helpful to offer a brief explanation if appropriate, you are not obligated to justify your choices to others.

9. Another key aspect of saying “no” is setting and maintaining healthy boundaries. Boundaries are essential for protecting your own well-being and ensuring that your needs are met. By clearly communicating your boundaries to others, you can establish a framework for respectful and balanced relationships.

10. Saying “no” can be challenging, especially if you are a people-pleaser or have a fear of conflict. However, learning to say “no” is an important skill that can greatly enhance your personal and professional life. It allows you to prioritize your own needs and values, establish healthy boundaries, and cultivate more authentic and fulfilling relationships.

11. In conclusion, saying “no” is not something to be feared or avoided. It is a powerful tool for self-advocacy and personal growth. By embracing the positive no framework, preparing for difficult conversations, and approaching conflicts with empathy and collaboration, you can navigate challenging situations with confidence and integrity.


Noteworthy Quotes & Taglines



  • An insincere Yes is much more damaging than any No.

  • Many of our problems come from saying Yes when we really should be saying No.

  • The power of your No comes directly from the power of your Yes.

  • Before we can respect someone else, we need to respect ourselves.

  • When explaining your No, be hard on the problem, not the person.

  • It’s easy to say ‘no!’ when a deeper ‘yes!’ is burning inside.

  • Saying the word No helps you gather your energy and boosts your confidence.

  • Remember always to leave the metaphorical door open: when your No shuts it closed, make an offer or suggestion that will help open it up again.

  • Your proposal needs to be rooted in your initial Yes and be consistent with your No.

  • By rehabilitating No and marrying it with Yes, we can make a better life for ourselves and for those around us. In the process, we can build a better world for our children and grandchildren based on integrity, dignity, and mutual respect.

Other related resources:
Self Help & Improvement – Tiny Minds World
Book – The Power of a Positive No – WILLIAM URY

Subscribe Today

GET EXCLUSIVE FULL ACCESS TO PREMIUM CONTENT

SUPPORT NONPROFIT JOURNALISM

Get unlimited access to our EXCLUSIVE Content and our archive of subscriber stories.

Trending

More article